social commerce trends 2019

Social Commerce Trends 2019: Top 3 Trends

What are the social commerce trends in 2019?

This article discusses how social commerce has been an integral part of brands and will continue to be in 2019. 

It covers topics such as what it means for a brand to be social, the different ways to engage with customers on social media, and more.


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Social Commerce Trends 2019

Social commerce means making purchases through social media websites such as Facebook and Instagram.

It is a form of e-commerce that has been growing over the last couple of years.

Examples include purchasing a product or service directly from a brand’s Facebook page or by tagging a product in your Instagram post.

Some of the most common social commerce features include:

  1. Buy button within social media feeds
  2. Customer reviews
  3. Product recommendations
  4. Brand page customization

Social commerce is a rapidly growing market. It has the potential to greatly improve the buying experience for consumers and generate significant revenues for brands.

Overall, social commerce is becoming more important to brands and retailers. It’s not just a marketing tool anymore. 

Now, it’s becoming a crucial part of business strategy, with social commerce being used to drive sales.

Top Social Commerce Trends

Here are some social commerce trends that are likely to continue in 2019:

Social selling will become more common (and effective)

Social selling is about more than just following your followers and engaging with them on social media. The best brands on social media are able to proactively engage with their followers, too.

Social selling helps brands to build trust and credibility with their customers, which is a vital part of having a successful social commerce strategy. 

Social selling can also be used to drive sales. When done well, it can be an effective tool for raising brand awareness and driving traffic to your website.

Social media will play a bigger role in customer service

Social media has become the most effective way for brands and retailers. It allows them to interact with customers. Especially those who have questions or concerns about their products or services. 

It’s also the ideal platform for responding quickly. When there’s a problem with a customer’s order or delivery, they can give a quick response.

For many consumers, social media is the primary place where they go to find answers about customer service issues. So, it is critical for brands to have an effective presence on social media to handle any issues that arise.

Social commerce allows retailers to provide more personalized shopping experiences for customers. Retailers can collect customer information. Then, they can target them with product recommendations on social media.

Consumer trust is strengthened

Social commerce is a more interactive and personal way of buying products and services. So, it helps to strengthen the relationship between a brand and its customers.

Consumers are more likely to develop a loyal following for brands. They are also more likely to have positive feelings about a brand’s social media presence. 

Conclusion

There’s no doubt that social commerce tools continue to improve and become more sophisticated. There will also be more opportunities for brands as well. 

In summary, social commerce is not going anywhere any time soon. Brands need to embrace it and make sure they have an effective presence on social media. Its importance will only continue to grow in 2019.

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