The recent explosion of social commerce shows that shopping is a social experience. If you’re still reluctant, learn from social commerce success stories.
Scoring sales have never been easier. Social feeds are quickly becoming the modern-day trip to the mall, especially in this time of COVID-19. Thus, this has also increased the expectations of consumers. They demand a personalized experience.
Statistics show that 90% of Instagram users follow at least one brand. Hence, social commerce has indeed a huge potential you don’t want to miss.
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Fortunately, there are tons of social strategies and platforms you can leverage to generate more sales. Listed below are some social commerce success stories. Observe how they use the power of social media.
Burberry
Facebook is a pioneer in social commerce. Yet, shoppers also consume more video than ever on Facebook. In fact, research shows that platform users will spend twice as long on a brand page with a video than pages without them.
Of course, this doesn’t mean that you should solely confine yourself to video. Typically, brands use video for educating their users. However, Burberry is a great example as they use bite-sized videos and Facebook Live to bring their products to life.
You may post Vine-style videos or micro-commercials. Whatever types of videos you use, a bit of creativity in video marketing goes a long way.
Au Revoir Cinderella
User-generated content (UGC) is very important. 98% of shoppers said that UGC affects their purchasing decisions. Thus, you must give your followers the spotlight.
One great example of this one is Au Revoir Cinderella. They use their followers and user-submitted photos as content. This encourages engagement and generates trust.
Modcloth
Don’t neglect the importance of deals and discounts. Indeed, running deals too often comes with dangers. However, throwing a steep discount every now and then won’t hurt. Moreover, it is a great strategy to catch your followers’ attention. Remember that 63% of users follow brands on social media for discounts and coupons.
Your social feed shouldn’t be 100% promotional. Yet, deal-seekers deserve your attention, too. Modcloth is a great example of letting such customers feel heard.
J. Crew
You must keep your ears open to the feedback of customers and followers. After all, we all want to feel heard and appreciated, right? Listening to your customers makes them more invested in the shopping experience.
J. Crew is one of the best social commerce success stories on this part. They listen to the sentiments of their customers. Furthermore, J. Crew puts its customer feedback front and center on each of its product pages.
A survey revealed that 93% of consumers say online reviews have an impact on their purchase decision. Moreover, most shoppers don’t buy without checking the review section first. Thus, giving your customers a voice is truly valuable. Furthermore, encourage them to leave a review of your product.
Funko
Never underestimate the power of free. Funko frequently offers giveaways to customers who engage in their posts. Giveaways are perhaps the easiest way to vastly improve visibility with minimal effort.
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