Social Commerce Services. It’s no surprise that individuals are spending more time on social media nowadays. As a result, social networking is becoming one of the most important eCommerce mediums.
As you may be aware, well-known companies serve as a great blueprint. You’ll know the best strategy for converting social media networks to sales platforms. So let’s have a look at what social commerce services you can learn from them!
Jordan and Snapchat
In 2018, Jordan, the legendary shoe brand, teamed up with Snapchat to promote the NBA All-Star game.
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All the brand’s customers within a certain radius of the field were given access to a special launch deal. The deal was on a limited-edition Air Jordan III ‘Tinker’ sneaker. It’s only available on a specific court area where the game was being played.
Moreover, this fusion of social media and shopping adds to the excitement of the sale. So, customers will have a seamless experience when purchasing shoes.
It is a great way to get social media users to support your marketing efforts. At the same time, increasing your brand sales.
Furthermore, people tend to make stories about such incidents. So, Snapchat was an excellent pick.
Eureka Street Adds Shoppable Instagram and UGC Gallery
Eureka street furniture is a well-known Australian furniture store. On their website, they’ve included shoppable Instagram and shoppable UGC galleries.
Both of these shoppable social galleries are possible using Taggbox Commerce. Their own Instagram brand posts are in a shoppable Instagram gallery.
Visual UGC from social media where they have been tagged or discussed is featured in the shoppable UGC gallery. They used Taggbox Commerce to curate this UGC from social media. Then, tag products to it, and also post it as “INSPIRATION” on their website.
Avon and Messenger Chatbots
Customer interaction and the usage of chatbots are a perfect match. It opens up a plethora of exciting possibilities.
Consider the case of Avon, which made effective use of a messaging chatbot. They were able to test a lipstick shade before purchasing it by using a custom plugin and camera filters.
You don’t need to create elaborate AR filters using this social commerce approach to attract more clients.
It is a striking and memorable approach for sending a newsletter or disseminating promotional codes.
New Balance and Facebook Store
Facebook accounts for over 85% of all social media orders. So it’s also no surprise that this platform is striving to make the purchasing process even easier.
New Balance is a worldwide recognized company. It takes advantage of Facebook’s social commerce features. So, their items are more accessible to their target audience.
The Facebook store area allows customers to begin shopping straight away.
Their Facebook store allows users to learn more about the products and collect all essential product information. Then, purchase them using checkout CTAs.
MVMT Watches and Pinterest
MVMT Watches uses the power of promoted pins on Pinterest to quadruple their conversion rate.
As a result, they can achieve the greatest average value for orders received from any traffic source.
It attracts more clicks by well-chosen goods, which leads customers to the product’s checkout page, where they can configure the watch and add it to their cart in seconds.
So, if you want to also have the same success, you need to learn more about social commerce tools and skyrocket from there.
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