The social commerce marketplace is one of the new ways to do online shopping. It lets selling and buying occur. Not only that, but it also lets buyers and sellers talk to each other.
Today, there are various types of social commerce marketplace. What are these? Read on to know more.
Social Commerce Marketplace: The Types
Influencer Marketing Platform
You may have already heard about influencers. This is where your brand connects to creators with a good amount of followers. Then, they will advertise your brand to their viewers.
Ads by Digital Commerce
Influencer marketing is a great way to reach a targeted audience. If you find a creator with the same niche as you, you will find this effective. If you want to try this, you have many options. Of course, you can get in touch with a creator directly. But there are now a lot of platforms that will help you find the best-fit influencer.
Used Items Marketplace
You can now do a lot of things on social media. One of those is to sell your pre-loved items. As a result, anyone can be a seller and a buyer.
Used items marketplace is for people who want to sell items that they do not use anymore. You can find this great because people enjoy buying secondhand items. It gives them the option to own an item for a cheaper price than the mall.
Fashion Marketplace
What are the top items bought on social media? Fashion items. That is why we now saw the rise of fashion marketplaces.
Since the pandemic, the rise of people buying clothes on social media is rising. As a result, it is now overtaking big names in e-commerce. Even Amazon is having a hard time cracking into the fashion scene. The frontrunner? Instagram, of course.
Going Dutch Marketplace
Have you heard of Going Dutch? This is a term that refers to joining a paid activity with others for a cheaper price. This started in Europe to let people crowdfund experiences.
How does Going Dutch happen? The host will list a service or event and post open slots. Then, they will post the price per head. For example, a van owner may post a schedule for a tour in an area. He will then put how many people can join him and how much is the cost per person. This will make the travel more affordable instead of renting a van on your own.
Second-Opinion Marketplace
Second-opinion marketplaces are a hit for ladies. What are these? This is a place where they can ask people about their opinion on a product.
For example, if you are thinking about buying a dress, you can take a picture of that worn. Then, you will ask people on the marketplace if it suits you. If you get a lot of good feedbacks, then you can choose to buy the dress.
The Rise of Social Commerce Marketplace
Now you know the different types of social commerce marketplace. What do you think? Will new types evolve soon?
Ads by Digital Commerce
