What are some advanced search techniques in e-commerce that help you improve your e-commerce sales? Well, making an on-site search is important. Why? That’s because 40 to 70 percent of online shoppers navigate a site using a product search.
So, in this post, we’ll be discussing four advanced search techniques you can have. And all of them have the potential to increase sales. So, let’s dive right in.
The Search Techniques In E-Commerce
Matching Misspelled Searches
E-commerce site users sometimes misspell words. Or maybe, they pressed the wrong key while typing.
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Whatever the reason, this should not prevent them from finding the product they’re looking for.
For instance, a customer is looking for a “golf ball’. But, he typed “gulf ball” in the search bar. Even if he typed the wrong spelling, he would still be able to see search results and proceed to a product detail page.
Thus, if your e-commerce site behaves this way, then it may bring back more potential sales.
Offering A Quick View
Offering quick views in search results can also boost sales. How? Well, first of all, have you tried typing a term into the site search? But then, you got multiple results and you’re unsure which of them you were looking for?
Most customers experienced that. They see a list of products on the search results page. But they then click the back button to return to the search results page and try again.
Well, this is good for patient customers, right? But, why not enable a quick view of the product in question?
A quick view feature offers your customers an opportunity to see more product information. But, at the same time, does not take them away from the search results page.
Filtering And Layers
An initial search is often the only first step in a customer’s quest to find products. Additionally, the search chain might start with a generic term and evolve.
Yes, you can’t anticipate every possible search chain. However, a good site search should offer search result filters and layers.
In fact, that gives them the opportunity to refine their current searches without making a new search.
Moreover, if your site allows them to refine their search, then, the more likely they will find the product they want and make a purchase.
Add To Cart Buttons
Some e-commerce store owners overlook the opportunity to make fast sales. Why is that the case?
Well, there are also customers who don’t need more information to make buying decisions. These kinds of customers only want to know that you have the product. So that they can make a quick purchase.
Because of that, adding an “Add to Cart” button for each product on your search results page is a good move. Also, this feature allows them to add the items directly into the shopping cart.
As a result, your site search can give your customers the opportunity to start the purchase process. While at the same time, not forcing them to click on category or product detail pages.
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