Search Engine Optimization For Ecommerce Sites

Indeed, every business owner in eCommerce wants customers to discover them. Thus, you need to learn search engine optimization for eCommerce sites.

All of the efforts you put into your online store are useless if customers won’t discover your store. There is a funny saying that goes” the second page of Google page is the best place to hide a dead body”. Funny but true. We rarely browse the second page of search engines. If you want to get more traffic, search engine optimization for eCommerce sites is the first step.

Equation: More traffic = more sales. 

What Is Search Engine Optimization

SEO for short is the process of making your online store more visible in SERPs. SERPs means Search Engine Results Pages. The higher your ranking in SERPs, the more chances of your site getting more traffic. 

You can invest money in paid searches. However, SEO costs much less. Moreover, ad blockers reduce the effectiveness of paid search. Thus, going with SEO is the better option.

Search engine optimization for eCommerce sites involves optimizing your headlines. But not just that. You need to optimize the following:

• Metadata
• Internal link structure
• Product descriptions
• Navigational structure

Why SEO Is Important?

Many consumers turn to Goole when they need a product or service. Furthermore, they do that to look for other information to help them make better decisions. However, your website not appearing in SERPs spells loss of sales. Interested customers won’t see your products. Indeed, your products are on the Internet. But are they findable?

Ecommerce SEO enables you to reach your target audience without paying for ads. SEO provides people a way to your site. Thus, consumers now can see your products and what you can do for them. Yet, you must always keep in mind that the first goal of SEO is to get people to view your site.

Best Practices For SEO In Ecommerce Sites

You need an SEO strategy so people find your product. Keep in mind the practices listed below.

Keywords Still Matter

That fact is true and will always be. But, do not overload your content with the right keywords. Just put them a few times in the copy. Mention your keyword in these parts of your content:

• Product headline
• Meta description
• Image alt attributes
• subheadlines

Doing so helps Google understand your page in context.

Conduct Competitor Research

Observing the moves of larger competitors gives you a clue on how to optimize your site. Why? Because they probably are established in optimizing their websites. You’ll learn many tips on their websites. Moreover, analyze the keywords on their homepages and top product pages.

Internal Linking

Internal links encourage visitors to further explore your site. Moreover, internal linking boosts your site’s SEO score. This just shows how pages relate to one another. Link your content to other content on your website to tempt people for deep dives.

Have a FAQ Content

This is key to conversions. Customers typically have questions. They will most likely but from the source that provides answers to their questions. Answer on your FAQ the basic questions like:

• Website’s security
• Shipping
• Return policies

Doing so leads to more sales.