Picking the right e-commerce social media platform is a crucial step for succeeding in digital marketing. Read on to see how can you choose wisely.
There are dozens of platforms to choose from. However, each one of them has a specific target audience with unique interests and locations.
Moreover, keep in mind that trying to focus on multiple platforms might keep you from being successful. Hence, you must consider the nature of your business and target audience before picking the right e-commerce social media platform.
Ads by Digital Commerce
Listed below are the most popular platforms and check out yourself which e-commerce social media platform (or platforms) suits your business.
Facebook is the most widely-used social media platform. It has 2.7 billion active monthly users in all ranges. Millennials and Generation X cover 80% of the number of Facebook users. Meanwhile, seniors are the platform’s fastest-growing demographic. Almost 40% of those born before 1945 are on Facebook.
Facebook is a robust advertising platform. Opening up a dedicated business page is really easy with Facebook. With the page, you can share information, gather reviews, gain followers, and interact with fans.
That being said, almost any brand may benefit from Facebook. This platform is usually your best bet if you can only focus on one platform.
Around 37% of Americans use Instagram. Furthermore, nearly 75% of Instagram’s users are 18-24-year-olds. There are more women than men Instagram users.
Instagram is a visually centered platform. While you may add text and interact with followers, photos and videos are the main things that catch the attention of most Instagram users.
Instagram influencers have become greatly important to brands. In some cases, they’re celebrities outside of social media. However, many Instagram influencers are famous solely for the work they’ve accomplished on the platform. They’ve acquired credibility and attention by generating unique, relevant content.
Working with the right influencer to promote your products is an instant way to validate your brand.
Instagram is the perfect platform for highly visual brands like artists, designers, clothing boutiques, and jewelry stores. Yet, companies in almost any industry can figure out a way to visually express their brand and products.
Pinterest has 300 million active users. One-third of those users are in the USA. With Pinterest, you can reach more than half of all U.S. millennials and 83% of all women between the ages of 25 and 44. These figures matter as this is the same demographic that makes the majority of the buying decisions in U.S. households.
Like Instagram, the platform focuses on images. Yet, it also has a powerful search function which people may use from planning anything. In fact, many people view Pinterest as more of a search engine than a social media platform.
What sets Pinterest apart is people actively use it to plan purchases. For instance, 85% of women plan life moments on Pinterest. Moreover, 58% of people say it helps with shopping decisions. If your products are very visual or your business is related to planning, Pinterest might be for you.
Ads by Digital Commerce
