Today, India‘s Meesho social commerce is now picking up pace. It is even becoming a rising force in social commerce in the country.
What, then, is Meesho? How does it work? Why is it rising today? Keep on reading to know more.
Meesho Social Commerce
In 2015, Meesho entered the social commerce scene in India. Meesho is developed by Vidit Aatrey and Sanjeev Barnwal. How did they develop the app?
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In the making process, Aatrey and Barnwal thought not to change the user behavior. To do this, they decided to let small manufacturers upload their catalog on the platform. Most of their items are unbranded. What happens next?
Distributors can see the catalog once it is up on Meesho. Then, they can choose which items they would like to resell. Once they have decided, they can share those items on their WhatsApp account.
At WhatsApp, families, peers, and customers of the distributor can get the product details. No need to leave the app. Once they buy, the distributor can earn by adding a profit margin to the total cost. This is the manufacturer’s original price plus the shipping cost.
The distributors, in other words, can add any amount of profit they want over the total cost. That extra money will be theirs. Thus, making this scheme the reason why Meesho is a success. Why?
Both manufacturers and distributors have a big market. Also, more and more people are becoming distributors. Thus, helping manufacturers reach more areas and customers. This is hard to do if they do it alone.
Aside from that, Meeso is the one to shoulder the shipping costs. So, distributors do not need to spend money. All they have to do is promote the products. Also, there is no need to do inventory which can cost much.
Meesho’s Growth
Meesho’s model is helping promote unbranded items. As you know, to promote these items, recommendations and word of mouth are the key. That is why Meesho is a perfect platform for these.
The way Meesho connects manufacturers to distributors is great. Also, it is helping many people in India have a full-time or side hustle. In fact, most of its distributors are housewives. That reached about 80%.
To help these women, Meesho launched some learning initiatives. For example, Meesho teaches them the basics of business. What is the result? Meesho gained more distributors. Also, these people are enjoying and using the new learnings.
That is not all. Meesho’s growth has another factor. Its plans and steps were great. For one, they connected with their distributors on WhatsApp. Why? To know their daily problems in using the tool. With this, they can help them with their problems.
Meesho also keeps up to date with trends. This helps them deliver what people need and want.
Meesho Social Commerce is Looking Good
This is what Meesho is and what they are doing. As you can see, their efforts are unique, that is why their model worked. What about you? What do you think of Meesho?
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