What is social commerce? And how does social commerce benefits to business? Do you want to know the answers to these questions?
In this article, we will discuss what is social commerce and what are social commerce benefits to business.
Read more to learn more.
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What is Social Commerce
Social commerce is the combination of ecommerce and social media platforms. It is purchasing and selling goods and products online.
This is also a platform to which people around the world can easily connect. Moreover, share their reviews and recommend brands.
Well, if you are thinking how social commerce benefits to business, you have to continue reading this article.
How does Social Commerce Benefits to Business?
Manages Real Engagement
Social networks let the seller and the clients relate to one another. Clients can like, leave a comment, tag, and share their purchases with others. On the other hand, the sellers’ product posts can also be showing up to their followers’ newsfeed.
A seller could post images of their clients using their products. In such a way, a relationship between the seller and the client was established. Because the seller can make the client feel important and special.
Also, having polls, promos, and games on social media can help you have a growing engagement with your followers. In that way, your followers can feel more connected to your brand.
Get Happier Customers
It is always true that you are most likely to buy something if your friend also likes it. It means that your friend’s or your family’s opinion matters especially in purchasing something.
The same goes as well for social commerce. Clients tend to read reviews by previous customers. In that way, they can expect their buys. And most probably to be convinced to buy the product when the reviews are positive.
Build Deeper Trust and Loyalty
The truth is: we are more likely to trust people than brands. So if you have a lot of satisfied clients in the future, there’s a higher chance of having clients in the future.
Your satisfied clients’ reviews can be your present clients driving force to purchase a product from you. Furthermore, a loyal and satisfied customer can also have multiple orders from you. Isn’t it great?
Get Shared and Recommended
Satisfied clients can easily share your products. Especially when they are happy with their purchase. That can contribute to your brand’s growth.
In contrast, unsatisfied clients can also do the complete opposite. If they were not happy with the product, they can leave bad comments and reviews on your brand.
But you can always do something about that. Immediate response and compensation are needed.
Also, showing empathy to your client is a plus point. In that way, the customers will feel that you care.
Reach Global Audience
The perks of social media are that its geographical boundaries are limitless. You can make everyone, anywhere in the world your target market. Since the opportunity is endless, you just have to do the right thing.
Keep up your brands by making solid plans and strategies. You need to make the most of it while people are still loving online shopping.
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