Improve the Social Commerce Experience of Customers

For a brand, providing your shoppers a memorable social commerce experience is crucial to retain them and attract new shoppers. 

Social commerce is the use of social media platforms to promote and sell products. In this strategy, customers won’t have to leave the platform to make a purchase. 

The popularity of social commerce continues to skyrocket. That is due to the COVID-19 pandemic where there is an exponential increase in online shoppers. Facebook and Instagram are the most famous platforms for social commerce, and other platforms currently experiment with this strategy. 

Indeed, social media is an incredibly powerful marketing tool. Follow these strategies to enhance the social commerce experience of your customers 

Be Responsive

Responsiveness is a crucial element in customer experience. Thus, you must respond to the customers’ questions or comments promptly. 

If you quickly reply to a comment or answer a question, customers will feel that your brand really cares about your shoppers. Moreover, they will see that your brand wants to make sure that customers are always happy. 

Offer Incentives

Shoppers love incentives like discounts or points rewards. Engage your customers by encouraging them to share their favorite products in exchange for a discount. This is a win-win situation: your brand reaches a wider audience and customers are happy with their incentives. 

Moreover, incentives make them excited about your brand and improve their overall social commerce experience. 

Include their network

Customers typically want to share their excitement with their friends about their recent purchases. Grab this opportunity and encourage them to include their friends. 

This increases the engagement of your current customers and makes them loyal. Moreover, it spreads news around your brand and attracts new customers. 

Create Seamless, Shorter Paths to Purchase

Make the purchase process as frictionless as possible. For instance, avoid asking for unnecessary details. Customers will most likely abandon their “carts” if they see that the process is taking too much of their time. Always remember that fewer clicks result in higher sales. 

Leverage UGC and Organic Influencers

Customers view user-generated content (UGC) as the most trusted, influential, and authentic content. UGC refers to the images, videos, and reviews that people post on social networks. Thus, marketers must leverage this incredibly valuable resource to increase sales. 

In fact, a recent study revealed that UGC is 9.8x more influential than traditional influencer content. Thus, you must consider shifting your marketing strategies towards organic influencers. 

Build a community

As mentioned, they like to share their social commerce experience about your brand with other people. Shoppers usually trust their fellow shoppers than the brand. 

Give your shoppers a community where they can interact with fellow shoppers. This provides customers a space to share images and show how your products are being used in real-life settings. This generates more trust in your brand.

Give Your Brand A Voice

A strong brand voice creates a special bond with your customers. Moreover, they will see your product not just as a seller, but as a place they love and want to spread around.