Google SEO

How to Win Google SEO for Better Search Rankings

E-commerce is booming and so is the competition within. The best way to win is through SEO, especially Google. In this article, we’ll cover how you can win Google SEO for boosting your page’s search rankings.

Google SEO Tips

On Search Engine Optimization (SEO), you can optimize your web pages to rank higher on the search engine results page (SERP). There are many ways you can optimize your web pages to rank higher. But the easiest is by adding great content, internal links, external links, keyword-rich anchor text, etc. 

Then, there are several factors that Google uses to rank your web pages. That’s why it’s important to know how to win Google SEO. 


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Here are some factors to consider: 

1. Page Rank 

The algorithm determines a page’s relevance on a scale from 0 to 10. A page with a high Page Rank is given a high relevance score by Google. In other words, a page with a high Page Rank has a higher chance of getting higher search rankings on the SERPs. 

2. On-Page Optimization 

While some people think that off-page optimization is more important than on-page optimization, this isn’t true at all. On-page optimization is more essential because some of the ranking factors used by Google include: 

  • content quality
  • keyword density
  • load time speed  
  • schema markup. 

3. Off-Page Optimization 

Off-page optimization refers to factors outside of your website that impacts how well your website ranks in the SERPs. These factors include backlinks from sites with high Domain Authority and Social Media signals from highly reputable social media accounts such as Facebook and Twitter.

4. Social Signals 

Social signals refer to how many people have shared or liked your content on social media networks such as Facebook, Twitter, Pinterest, Linkedin, etc. 

If a lot of people have liked or shared your content on these accounts, chances are that more people will visit your website and it will improve your rankings in the SERPs. If you want to win Google SEO, make sure you don’t commit these common SEO mistakes when optimizing your web pages: 

  • Keyword Stuffing- is when you add keywords excessively in an attempt to make them appear more frequently in search results. This kind of practice is frowned upon by Google and will result in lower rankings in the SERPs because it is considered spammy.
  • Duplicate Content- refers to the instances when you find the same text or images (even if they’re in different formats like videos and images) on different web pages. The one with the highest-ranking will be shown in the search results. If you want to win Google SEO, don’t use duplicate content as this can get your account penalized by Google.
  • Use of Low-Quality Backlinks- includes links from sites that have low domain authority and poor reputation. It can also refer to paid links from low-quality link farms. Search engines consider these as spammy and will downgrade your rankings in the SERPs if a lot of these are found to exist within a short period.

Conclusion

SEO is essential for your e-commerce site’s success. If you want to win Google SEO, make sure you don’t commit these common SEO mistakes. Thus, to rank higher on the SERP, you need to build quality links and create high-quality content. 

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