online store

How to Set up an Online Store? (Beginner’s Guide)

Having an online store is today’s new normal of marketing, and it sells! Suppose you are a beginner or a startup in the online business industry, how can you build your first online store? Consider these tips for you to start with.

Guide in Setting Up an Online Store

Setting up an online store is not that difficult. Things you have to do are just to choose a good domain name, create a website, and build your e-store. Here are some of the basic steps to get you started:

Choose an ideal domain name. 

The domain name is the website address where people can reach you. When choosing your domain name, make sure it’s short, attractive, and easy to remember. If possible, try to use your brand name or a keyword that is related to your niche or product.


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Choose a website template.

You can use any free website builder like Wix, Weebly, or Squarespace to create your store. A free website builder will allow you to create a professional-looking website without having any prior knowledge in web development. You can also use these templates for your e-store or build one from scratch if you feel that you need one that is unique and customized exactly the way you want it to be.

Create an online store. 

After having a professional-looking website design, the next thing is to start creating an e-store by adding a shopping cart application, payment gateways, and shipping options. There are many shopping cart applications available such as Magento, Shopify, and BigCommerce for your convenience in creating an e-store.

Add products into your online store. 

Aside from building an e-store, the next thing that you have to do is adding products into it such as clothing, jewelry, and electronic gadgets especially if you are selling them on Amazon FBA. Adding products into your e-store will allow users to buy what they like by clicking on the product image or description then they will be redirected to Amazon FBA’s product page where they can check out the product reviews before they purchase it.

Get traffic on your online store. 

One of the most important things in setting up an online store is getting traffic on it. Creating a catchy title for your website and having great content on it will help visitors stay longer on it which eventually results in a high conversion rate in visitors which eventually leads them to purchase product(s) on your site.

Use social media for better exposure to your online shop.

 Aside from getting traffic on your site, social media marketing also helps increase the exposure of your business especially if you are already famous on social media such as Twitter, Instagram, or Facebook. Make sure that you use the right hashtags or keywords when posting content on your social media account.

Sell products on your online store. 

The last and final step to setting up an online store is selling products on it. Make sure that you have more than one product in your e-store because having a single product has a low conversion rate. You can also have more than one online store but make sure that they are related to each other in some way.

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