We will learn about the connection between Social Media And Commerce. Also, how commerce has turned to social media to help with the marketing of their company?
These are the following questions that we will discuss in this article.
Introduction About Social Media And Commerce
Social media has become a part of everyday life. Some companies are using it to advertise as well as their products.
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Moreover, social media is an online platform that individuals can use. They can use it to share ideas, information, and interests with each other.
Businesses also use social media to market their products or services. They do this by posting links on their social media sites.
Moreover, it allows them to build a larger audience of followers. These audiences, who will help spread the word about their company.
Therefore, using social media is a great way for businesses to reach a wider audience. Also, to market their products or services.
Benefits Of Using The Social Media: Adding Traffic
These are some of the benefits of using social media for e-commerce:
Can drive traffic to your site. So the more traffic means more conversions.
Also, more traffic means more potential customers, and hence, possible conversions.
Social media sites have millions of users all over the world. Then it is an opportunity for you to gain access to it for free.
Simply placing your link on your profile. This will let you reach more people who might be interested in your product or services.
It is better than you could have reached if you had placed an ad in a newspaper or magazine. Moreover, it is for a low cost per thousand views.
You can also visit other people’s profiles. They might have the same interest as you do, and advertise your product or service on their profile pages.
Access To Millions Costumer
Access to millions of users in minutes.
Social media websites are popular. Why, it is because they provide you with an active user base with one-click access. Rather than spend hours using it every day.
This is almost the same as having thousands of real customers. It can happen within one click away from you, 24 hours a day for free!
Easier And Faster Marketing
Social media marketing is much easier and faster than traditional marketing techniques. Compared to using days like newspaper ads, local radio ads, and TV commercials.
Moreover, it could cost thousands of dollars per month. Take note that not to mention the production costs for these ads.
Which could cost even more! When you advertise on these social media websites, it would only cost you pennies per click.
Unlike newspaper ads that can cost up to hundreds of dollars per ad placement. Sometimes it depends on where you place your ad in the paper or magazine.
Even if there is no monetary cost involved at all, it would still take longer for your ad to be published in newspapers. Rather than if it were placed on social media websites.
Why is it? It is because most newspapers have long lead times – around two weeks – before your ad could be published.
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