Let’s see in this article how to build a great search box in e-commerce website. Knowing these steps is crucial for the success of your online business.

An e-Commerce search box finds products the user is looking for. The search box does that by matching the user’s search keywords with the products in your store. However, a site search doesn’t stop in a search box. It also includes a faceted search, product ranking, and synonym management.

Moreover, a great search box on your website may generate big sales. Many businesses boost their sales by lowering the rate of 0-result searches. Any business may decrease that rate to 3-5%. Furthermore, it’s also important to know your users before optimizing the search bar.

Why The Search Box Matters

Site search means more than just the small bar where shoppers type in their searches. A great search box includes:

• Related Searches
• Autocomplete
• Search Engine
• Analytics

These things transform your online store when out together. Moreover, these help you know your customers better. Thus, it enables you to adjust your practices in accordance with the customers. 

Moreover, customers expect an easy shopping experience when they shop. They will not stick around to hunt results on your website. They have short patience. You have to give them great experiences. Otherwise, many competitors can provide great customer service. Simply put, all visitors want a responsive site search experience.

How To Build A Great Search Box In E-commerce Website

Indeed, having a search box is important. But that is not enough to have customers stick around. Check out these steps on how to build a great search box in e-commerce website.

Make the search box easy to spot.

This is important especially for websites with many content. For instance, Amazon. Customers always look for the search button first when browsing a fairly complex site. Moreover, users want to search whenever they feel like they need some direction.

Moreover, give it extra space. Place it in a clearly visible spot. Also, use a magnifying glass icon. This icon is universally recognizable for search. Otherwise, use a ‘GO’ button to add a certain dynamic look to the search box. This also sends a straightforward message to users.

Make it big enough for typical queries 

Having shorter textbox forces people to shorten their queries. That is because shorter text boxes disable them from seeing the full search. Also, it hinders them from editing or changing the search. Thus, it leads to confusion.

An ideal solution to this is having a growing/expandable search. This feature accommodates any query no matter how long it is.

Don’t Be Strict In Spelling

A strong tolerance for typos helps in optimizing the search bar even better. Misspells should not end up on a 0-results page. For instance, “blackberrie” for Blackberry. Or “balck” for black. We are all humans and errors happen every now and then.

The success of your business relies on whether the customers can find the product they are searching for or not. In simple words, if they can’t find it, they can’t buy it.

These are just a few important practices in creating a search box. Check out the video below to know more.