strategies for social commerce

Best Strategies for Social Commerce

Social commerce offers tons of benefits. Yet, you need to apply these best strategies for social commerce to enjoy those benefits. 

The popularity of online shopping has skyrocketed due to the prolonged lockdown brought by COVID-19. It is projected that by 2023, online sales will account for over 22% of retail sales

Thus, retail brands seek ways on how they can better connect with their audiences – and social media is coming out on top. In fact, a survey reported that 50% 0f brands work hard to merge their social and eCommerce strategies. 


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Even before COVID-19 broke out, social media platforms have combined the aforementioned strategies, giving birth to social commerce. It is important for brands to jump on the bandwagon and leverage social media. After all, it makes sense to reach buyers where they’re already hanging out.

Apply these best strategies for social commerce now to get more brand visibility and sales. 

Identify Your Top Social Channels

Tring to spread yourself too thin across every social media platform will likely result in disaster. Thus, the first step you must take is to pick the right platforms that your customers use the most. This will make your job much easier. 

Moreover, you need to consider not just your audience but also your offerings. Generally, clothes and accessories do particularly well on visually-driven platforms like Instagram. Meanwhile, gadgets and tech products might get better reception on Facebook. 

Tap Into Social Checkout Features 

This is the true definition of social commerce: everything from product discovery to purchase happens within the platform. Thus, you must leverage the real purpose of social commerce. This makes the purchase journey of buyers much easier. They won’t have to embark on an online expedition to find a product they like. 

Instagram, Facebook, and Snapchat have begun rolling out checkout features. These platforms let brands sell directly from their social posts. Moreover, social commerce dramatically cuts down the number of steps in the shopping journey. Expect that more platforms will roll out checkout features in the near future. 

Join Forces with Influencers 

Influences already have a built-in audience that trusts and values what they have to say. By teaming up with relevant influencers in your niche, you’ll gain a wider audience reach and generate more sales. 

As mentioned, you need to identify highly relevant influencers. This usually doesn’t mean big-name celebrities. Instead, team up with micro-influencers – people with laser-focused accounts and audiences that share the same interests. 

Your customers can be influencers, too! User-generated content is very powerful. Thus, try encouraging your customers to share content about your brand through a hashtag campaign. Feature such posts and incentivize their participation. Studies show that customers love to participate in such programs. 

Leverage Social Proof 

Shoppers are most likely to listen to people who have actually tried the brand. Thus, you must feature social proof on your channels. Social proof includes reviews, testimonials, and user-generated content. 

When used correctly, customers are 6 times more likely to make a purchase. Moreover, include pictures in your social proof. Leveraging social proof builds trust and makes buyers confident in their purchase decision. 

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