If you want to try social commerce, there are a lot of things you can do. One way is to learn from the best social commerce examples today. These brands have been great in what they did. As a result, they enjoyed success in their social commerce.
What, then, are some of the best social commerce examples today? Let us get to know them in this article.
Best Social Commerce Examples Today
Jordan and Snapchat
One of the brands with a good social commerce strategy in Jordan. In 2018, it capitalized on the NBA All-Star game by using Snapchat. How?
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Jordan offered access to an exclusive launch sale for its Air Jordan III Tinker shoes. Audiences of the game can access the launching at a certain court area. They made this announcement on Snapchat. It was the perfect platform because most people make Stories in events like the game.
What was the result? Social media and shopping became interesting. It brought people together. Also, customers enjoyed buying the shoes.
Dollar Shave Club and Social Proof
You may have seen the smart campaigns and ads of the Dollar Shave Club. Many regarded their tactics as very effective. But that is not the only thing the brand did.
Dollar Shave Club used feedback from their customers to act as solid social proof. How? They made a dedicated Pinterest board for all positive feedbacks from their customers. Some of these have unboxing photos, them using the product, and more.
The result? Dollar Shave Club enjoyed a higher loyalty from its customers. Also, it showed brand authenticity and credibility. Thus, driving profitable returns.
Avon and Chatbots
Chatbots are now a great help to give instant replies to customers. That is why Avon made sure to employ this. How?
Avon used Messenger chatbots smartly. It used a plugin and camera filters that let users “try on” a lipstick shade. Thus, helping their customers decide in buying their product.
Due to Avon’s smart use of chatbots, many users are enjoying this feature. Also, it boosted sales and proved to be effective.
New Balance and Facebook Shops
About 85% of social commerce orders come from Facebook. Thus, it is no surprise the social media is making the buying experience simpler. As a result, brands are using these features. One of these brands is New Balance.
New Balance made use of the Facebook Shops. It lets their audience see all their products. Thus, it is easier for them to shop. All they need to do is browse then buy right then and there.
The result? Audiences of New Balance can get insights into their products. Also, it helped them see product details in one place. Then, they can buy the product faster. Thus, letting the brad enjoy faster and more sales.
Learn from the Best Social Commerce Examples
What, then, can you learn from the brands above? As you may have seen, they had various tactics. But their tactics worked for their brand. So, what can you do? Do a trial and error. Then, see what works for your brand.
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