Best Social Commerce Campaigns

Social commerce is a big business you surely don’t want to pass up. There’s a lot to learn from these best social commerce campaigns. 

Take note that social commerce is not just regular e-commerce that starts with a social ad. Instead, social commerce covers the whole buying process. That is from discovering the product to research to paying – all without leaving the social media platform. 

For instance, you might notice a new pair of sneakers in your Instagram feed. Simply tap the “Shop Now” button to purchase within the app.

Only quite a few platforms offer true social commerce like the scenario described above. Some of these platforms are Facebook, Instagram, and Pinterest. However, expect that many more platforms will follow suit. 

Are you still reluctant about the capabilities of social commerce? Listed below are the best social commerce campaigns that demonstrate their vast potential.

David Yurman 

David Yurman is a high-end jewelry designer whose products have been worn by celebrities and other high-profile clients. However, the brand still recognizes how powerful social media is in reaching out to potential customers. 

Thus, they incorporate the hashtag #TapToShop in many of its Instagram posts. David Yurman signals that shoppers can buy the featured products directly within the app.

Nike 

Nike is one of the earliest and best social commerce campaigns. In 2018, Nike partnered with Snapchat for the pre-release of the Air Jordan III “Tinker”. The brand timed the launch to coincide with the 2018 NBA All-Star game. 

Nike enabled thousands of people who attended the afterparty to scan exclusive Snap codes to buy “Tinker” within Snapchat. Those who ordered received their pair hours later. The event showed that Snapchat is a real game-changer in social commerce. 

Ink Meets Paper 

Indeed, social commerce offers convenience for shoppers. However, it doesn’t guarantee that shoppers will buy. Much the same as with your website, you still need to provide customers with all the key information needed for their purchase decision. 

Remember that you can’t simply direct them to a dedicated FAQ landing page. As mentioned, the purpose of social commerce is to have the entire purchase journey on the app. 

Stationery brand Ink Meets Paper solves this challenge by incorporating live chat on its Facebook page. This enables potential customers to get the answers to their queries without leaving the platform. 

Joe’s Jeans

Joe’s Jeans combines Instagram’s Checkout with the platforms drop reminder feature. This builds the pre-launch hype for a new campaign. 

For instance, the brand posted previews of its new product line on Instagram Stories. Moreover, they put a reminder sticker on the Story, encouraging users to opt-in for release reminders. Hence, users who signed up received notifications 15 minutes before the launch. This ensured that users will buy before the product sold out.

Bollé 

Videos are undoubtedly powerful in promoting products. Yet, Bollé took the extra mile and has built an AR experience. This feature allowed Instagram users to virtually try its Phantom sunglasses.

Technically, this isn’t a true social commerce experience. It is different from the best social commerce campaigns listed above. Bollé directs users on a retail page once the customers have “tried on” the glasses. Yet, this move by Bollé shows how brands can combine this approach with an in-app checkout process.