There are quite numerous e-commerce social media websites you may use to promote your brand. How do you know which one is for you? Find out here.
When used right, social media will turn into one of your most profitable market channels. It’s an excellent and cost-effective way to build brand awareness and connect with both existing and potential customers. As result, you’ll have increased revenue.
Yet, here is a word of caution: you must not spread yourself too thin and use many platforms at once. Every platform is unique and has a target demographic. Thus, it is crucial that you understand your target audience first before picking among e-commerce social media websites. This article will help you choose the right one for you.
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In 2020, Facebook’s revenue amounted to roughly 86 billion US dollars. Facebook Ads are the platform’s main factor behind this huge income.
Facebook has over 1 billion active users every day. Thus, it is very likely that you’ll find your target audience on the platform, build an email list, and acquire new customers.
Furthermore, Facebook is a great place to interact with clients once you’ve caught their attention. Many companies have created private Facebook groups where paying customers may join, interact, ask questions, and enjoy a personalized experience with the brand.
Hence, Facebook is a tool that is right for just about any business. Platform ads require a large budget and patience, but they are totally optional. Your best option is to have a consistent engagement with users.
Within two months of Instagram’s launch in 2010, it had over a million users. The platform currently has more than 1 billion users and that figure keeps on growing rapidly. Thus, Instagram is one of the top e-commerce social media websites.
Instagram started out as a platform for sharing photos and still keeps that as its primary use. However, the platform now has a feature called “stories”. The feature enables users to upload videos, too. Hence, Instagram is a great tool to literally show how your brand does things.
Instagram is more popular than Facebook with the younger generation. Moreover, it is created for mobile users. If your audience suits these factors, Instagram is for you. Additionally, Instagram is fully set up for e-commerce thanks to its new “Checkout” feature. This means that your clients can discover the product and buy it directly without leaving the platform.
LinkedIn was one of the first social media sites to be established and stick around. It has become a networking tool exclusively for professionals and has revolutionized the way we establish our professional lives. LinkedIn is a pretty good resource for sharing content.
However, keep in mind that it is more likely that you’ll find business partners than new customers. People don’t usually go to LinkedIn for entertainment or online shopping. They use the platform to learn more about the industry, catch up with professional contacts, and look for new career opportunities.
Thus, it is likely that you’ll use LinkedIn less often. However, you must really have it in your arsenal, especially if you own home business or you are a freelancer.
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